Great Goal Setting Will Align Lives

Hello again

Here's a useful tool I came across a couple of days ago when I was looking for something completely different. Life Aligner, from coach Darren Cockburn, is a piece of software designed to assess your or your clients' current life and how well it 'aligns' with the ideal - whatever that ideal may be.

By placing ten aspects of daily life into descending order of importance (ideally) you can then compare that with how much time, effort or maybe worry you actually spend on each - again, in descending order.

The software then produces an 'alignment' percentage. Of course, the aim to be as close to 100% as possible. The software can also be used to record and track a series of targets - one for each aspect.

The list of ten life aspects seems comprehensive but you can edit them if you wish.

You'll find it on the website http://www.greatgoalsetting.com, where you'll see coach Darren Cockburn is also offering a free 85-page downloadable 'Life Tools' ebook and one hour's free coaching until the end of August.

This is a free trial version of the software but it already seems like a very useful tool for you and your coaching clients. Being free, you can advise all your clients to use it, although you might not want to tell them about the free coaching!

I'm looking forward to seeing and reviewing the full version of the software, which is currently under development.Once again, you can find Darren Cockburn's 'Life Aligner' at http://www.greatgoalsetting.com.

Roy Everitt, Life Coach Marketer

NEWS RELEASE:

Fastest-Growing Profession Has Potential To Do Great Harm...

Recent comments from golfer John Daley, condemning remarks by his ex-coach about alleged drinking bouts, reminds us that coaches frequently find themselves in a position of great trust. Whether personal, professional or sporting, all coaches are liable to hear and learn things about their clients that are best kept from the outside world.

Some personal coaches, though, might mistakenly invite such revelations. So how do we know who we can trust with some of our less savoury secrets? Are we risking great harm to our reputations and ourselves by seeking the help of a life coach?

‘Only if we confuse coaching with the confessional or even therapy’, says life coach marketer Roy Everitt. He believes there is no need to spill the beans on anything we wouldn’t tell our biggest rivals, apart from our business plans and targets for the future.

‘Even then’, he says, ‘why would we be planning anything untoward?’ Provided we keep the details behind closed doors in a ‘commercial in confidence’ agreement that should be implicit in any working relationship, we have nothing to fear.

Yes, the potential for damage is there, says Roy, but only if we misunderstand what a life coach is actually for.

‘Helping us find a desired destination and designing a route map to get there from here is about the extent of it’, he says.

‘It’s a truly valuable service’, adds Roy, ‘and the fear of letting something slip shouldn’t stop us accepting the help of a genuine and committed life coach’.

Roy helps promote and market coaches through innovative and cost-effective means, concentrating on ‘getting done what needs doing’ rather than what his clients already feel comfortable doing for themselves. He’s married to life coach Jacqui Carrel, author of Become a Professional Life Coach and with whom he co-authored The Complete Marketing Manual.

Are You So Good Your Clients ‘Desert You’?

If you’re an excellent life coach whose clients tend to do so well, so quickly, that they soon no longer need you, here's some great news.

Because, if you’re that good, you probably feel should have more clients than you can handle, but perhaps getting those new clients isn’t proving as easy as you hoped …

In which case, you probably want:

· More referrals

· More leads

· More high-paying clients

· Less time spent promoting your practice

· More ‘billable time’

· More of your own lifestyle goals to come true…

Well, here’s the good news from one specialist life coach marketer: you can have all of those things, and soon.

Because, unlike most marketing companies who talk about ‘tailored solutions’ and then try to use a template, or ‘one size fits all’ approach to promoting your business, I specialise in promoting life coaches and similar professionals. That means I know where your problems are most likely to lie and, more importantly, I know from experience exactly what the best fix is likely to be.

But that doesn’t mean all life coaches are the same, either. In fact, if there’s a more individual bunch of professionals than life coaches, I’ve yet to find it. That’s why I listen first of all, to how you feel things are going and where you may feel they’re going wrong.

Sometimes that means I can reassure you about a problem that’s actually less of a big deal than you feared. Other times I might point out something you hadn’t spotted. But that’s my job. Once we’ve got it straight, identified the problems and discussed solutions, you can leave most of it to me. I take away the fear of 'How do I do that?' and replace it with 'Consider it done'.

So you can get on with what you’re great at (at which I’d be, shall we say, less gifted), and you leave me to do what I specialise in, namely:

· Getting you more referrals

· Getting you more leads

· Turning more leads into clients

· Getting you more high-paying clients

· Giving you more paid time

· Getting you closer to your goals and even considering new, more ambitious goals

But you can do your own life coaching! Let’s just say I can give you the opportunity.

Drop me an email and I'll get in touch

Roy Everitt, Marketing Professionals